band branding

Branding and visual identity for the 70's Israeli band "Chocolate Mint Gum." The visual language was built around core values of femininity, placehood and 70's pop.

 

The branding process included visual research of the core values translated into a graphic symbol (and a monochrome version), and image-making using a unifying color scheme based on the aesthetics of the 70's.

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The visual identity was then worked into three posters for a  tour, an online banner for another concert, and an animated teaser for a new song release.